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Category: App

Candy Crush Style Oilfield App Helps Engineers Feel Hip

July 31, 2014 Posted by Chris Wysong

Many companies are struggling with the best ways to connect with a new generation of employees. These organizations are trying figure out how to create a culture that will attract the top level talent. David Wethe from Bloomberg Business describes how one company, Baker Hughs, has created multiple smart phone game apps in order to connect with their millennial employees while informing and educating them about important aspects of working for BHI. Candy Crush Style Oilfield App Helps Engineers Feel Hip By: David Wethe When Joel Tarver noticed workers at Baker Hughes relaxing during breaks playing the hugely popular smartphone game Candy Crush, he figured he could put their play to work. Tarver, senior manager for digital marketing at Baker Hughes Inc. (BHI:US), convinced his bosses to let him build an oilfield version of the game. That way workers could still enjoy their game break, yet also get a little on-the-job training. The games could also help spread the idea that

Posted in App, OilGas, Engineers
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